Ever experienced consumer delight when using a product or service? It’s a great feeling isn’t it? It’s exciting; pleasurable; intoxicating. But what actually is it? Where does it come from? Why is it so important? And why don’t we experience it more often?
What actually is consumer delight?
It’s hard to know exactly. And it’s almost impossible to predict but we certainly know it when we experience it. Rather like the proverbial bottle of great wine, many of us don’t understand enough detail to know we’re going to like it, but we certainly know it when we’re actually experiencing it.
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