A good customer value proposition can work wonders for a new product. Indeed, the lack of one can break an otherwise great product. This post presents a selection of products which have successfully used short video clips to grab the viewer’s attention, each with a recognisable problem and clear explanation of how the product solves the problem.
Video can clearly communicate value propositions. And with such content becoming increasingly easy to create and distribute, we will see more of them being used in this way.
New technology brings new features, surprises and delight – almost daily. As expectations ratchet up with every passing month it becomes ever harder to impress consumers. From time to time a great new service or product grabs the attention of key influencers, the wind blows in the right direction, all the stars line up perfectly and the whole thing takes off. More often than not though, it doesn’t work out like that and great products fail to reach critical mass.
Augmented reality app Blippar recently caught my eye with its “Talking pack” label. It is a great app, with tremendous potential for consumers, brands, retailers, merchandisers and advertisers. They have already launched more than 750 campaigns for many big name brands, with more than 3 million users.