Doing it differently

Every now and then, a new product is launched which stands out as being different from its competitors – not because it is doing something new, but because of the way it does it.

Alessi-juicer

Photo credit: http://www.alessi.com

The underlying drivers may be design as in the case of this iconic Alessi juicer, efficiency as in the case of Dyson, or necessity as exemplified by the Pompidou Centre. Continue reading