I can’t understand how this happened. Surely the product wasn’t specified this way? Maybe pure laziness? I really don’t know, but I have my suspicions. Perhaps you’ve experienced the same?
Last week I found myself staying for 2 nights in an out-of-town hotel. The sort of boxy hotel which is cloned hundreds of times across the country, perfectly clean and functional but totally devoid of any personality. Fit for purpose, adjacent to a roundabout on an arterial road close to my destination – it was just the thing I was looking for.
These places always seem to be designed to the same specification – very much a “bare essentials” approach had been adopted, with everything in its place and nothing extra. Designed to meet, rather than exceed my expectations. With the exception of the TV remote, that is.
For many years Apple fans have pointed out to detractors that the reason they love their latest Apple product is simple – “It just works”. This is a phrase which Steve Jobs repeatedly used at product announcements and it has become a generic catch-phrase to describe anything which works in a manner which doesn’t require the user to know how it works.
Steve Jobs recognised that most of us aren’t interested in what’s under the bonnet – we’re more interested in what it does for us, rather than how those clever Cupertino people managed to make it work like magic.
It’s an easy message to spread virally, and it’s positive – people like that.
But it’s just not good enough. You can’t say “It just works” and expect to leave it at that. Continue reading →