Roles and responsibilities – who does what?

What is the difference between Product Manager, Project Manager and Programme Manager roles? What are the different skill-sets required? And why is there always so much confusion about this?

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How to become the Go To person

I was speaking recently with a potential client about their expectations of a product manager, and in particular how far they expected the role to reach. After resolving a few terminology issues, we agreed that the product manager should be the Go To person for the product.

As a product manager, you must be the Go To person for your product. If you’re not, why is there someone else who knows more about your product than you? And what do they know about your product which you don’t know? Your product must be your “specialist subject” (to use terminology from¬†the popular TV programme¬†Mastermind).

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