We’re all experts now

How often have you seen product or portfolio decisions taken without the support of robust insights?

In the absence of existing insights, gathering meaningful data can be time-consuming and expensive. And with constant downward pressure on both time and cost, the temptation to cut corners is always there and guesswork creeps in. After all, how difficult can it be to guess, particularly considering the amount of information which is already available?

  • The web provides ready access to a vast amount of market data.
  • Discussion forums dedicated to the particular product or topic almost certainly exist, irrespective of how niche it is.
  • Online customer reviews are ubiquitous, instantly available and free.
  • … and since we’re all consumers anyway, we have our own experience to fall back on.

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Do smartphones need to become any smarter?

As smartphones continue to become more powerful, announcements of novel hardware developments are few and far between. The same happened with PCs as pure grunt eventually became the focus of development attention and peripherals assumed greater significance. At the same time, the abundance of developments in personal healthcare and fitness signal a market opportunity which may change the smartphone forever by focusing development attention on the peripherals.

Are we witnessing the end of smartphone development?

SmartSensors

[Photo credits: Google, Sony] Continue reading