We’re all experts now

How often have you seen product or portfolio decisions taken without the support of robust insights?

In the absence of existing insights, gathering meaningful data can be time-consuming and expensive. And with constant downward pressure on both time and cost, the temptation to cut corners is always there and guesswork creeps in. After all, how difficult can it be to guess, particularly considering the amount of information which is already available?

• The web provides ready access to a vast amount of market data.
• Discussion forums dedicated to the particular product or topic almost certainly exist, irrespective of how niche it is.
• Online customer reviews are ubiquitous, instantly available and free.
• … and since we’re all consumers anyway, we have our own experience to fall back on.

Revolution, evolution and keeping users happy

How many times have you heard the phrase “Evolution, not revolution“? It tends to be used to urge a slower, more measured approach to managing change rather than the “Big bang”, or revolutionary approach.