When the packaging is part of the product itself

What happens when the packaging is part of the product itself?

Packaging performs different tasks:

  • Presentation (keep forever) – expensive watch; jewellery
  • Protective (discard immediately) – computer; bicycle; shoes
  • Functioning (continuous use) – cling film; washing detergent

Each of these types has different requirements. Each creates a particular set of user expectations.

RolexCase

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